Many contractors in the building and construction industries do not get the most out of marketing and advertising on the Internet, or even get onto the Internet in the first place, because they are not aware of what the Net has to offer them.

It is really a case of not knowing what they don't know!

Once contractors are made aware of what is available out there, the light bulbs start flashing and the ideas start to flow!

During a recent workshop one of the delegates, a land surveyor, started off very sceptical: “I do not see how the Internet can help my land surveying business. My market is local and very specialised. Halfway through the workshop I could see the ideas starting to flow and he was make private notes of the ideas that started to pop into his head.